Demographics and Psychographics

 1) How do media companies classify (groups) potential audiences for their products?

C – Class (Socio-economic grade): Media industries group people from 
A to E based on their job and income.
A/B are high-earning professionals (like doctors or lawyers) who buy luxury products.
C1/C2 are middle-income/skilled workers.
D/E are low-income workers, students, or the unemployed. Advertisers look at this to see who can afford their products.
A – Age: Media products target specific age brackets. For example, Hollyoaks targets teens and young adults, while BBC Breakfast targets an older demographic.
G – Gender: Products are often marketed towards specific genders (e.g., Vogue magazine traditionally targets women; Men's Health targets men), though modern media is becoming more gender-neutral.
E – Ethnicity: Content is often tailored to reflect different cultural backgrounds, languages, or shared experiences (e.g., BBC Asian Network).

2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?

1.The Mainstreamer – Motivated by Security. They like popular, safe, and trusted brands (e.g., watching Strictly Come Dancing).

2.The Aspirer – Motivated by Status. They want to look cool, wealthy, and trendy (e.g., following celebrity influencers).

3.The Succeeder – Motivated by Control. They are already successful and want the best quality, luxury items (e.g., reading serious news like The Times).

4.The Reformer – Motivated by Enlightenment. They care about freedom, and social justice rather than buying things (e.g., watching nature documentaries).The 5.Explorer – Motivated by Discovery. They love adventure, challenges, and being the first to try new things (e.g., playing brand-new indie video games).

6.The Struggler – Motivated by Escape. They want to get away from their daily worries and look for instant fun or luck (e.g., playing the lottery or video games).

7.The Resigned – Motivated by Survival. They are usually older people who love nostalgia, tradition, and old, familiar routines.