Demographics and Psychographics
1) How do media companies classify (groups) potential audiences for their products? C – Class (Socio-economic grade): Media industries group people from A to E based on their job and income. A/B are high-earning professionals (like doctors or lawyers) who buy luxury products. C1/C2 are middle-income/skilled workers. D/E are low-income workers, students, or the unemployed. Advertisers look at this to see who can afford their products. A – Age: Media products target specific age brackets. For example, Hollyoaks targets teens and young adults, while BBC Breakfast targets an older demographic. G – Gender: Products are often marketed towards specific genders (e.g., Vogue magazine traditionally targets women; Men's Health targets men), though modern media is becoming more gender-neutral. E – Ethnicity: Content is often tailored to reflect different cultural backgrounds, languages, or shared experiences (e.g., BBC Asian Network). 2) What are the names of the seven di...